{"id":654,"date":"2021-02-19T15:07:29","date_gmt":"2021-02-19T15:07:29","guid":{"rendered":"https:\/\/thejuntoinstitute.com\/shop\/?p=654"},"modified":"2022-02-10T20:15:55","modified_gmt":"2022-02-10T20:15:55","slug":"hedonia-eudaimonia-and-business","status":"publish","type":"post","link":"https:\/\/thejuntoinstitute.com\/shop\/hedonia-eudaimonia-and-business\/","title":{"rendered":"Hedonia, Eudaimonia, and Business"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

One of the most important words I’ve learned in recent years is\u00a0eudaimonia<\/em>, a Greek word that is about\u00a0human flourishing<\/em>\u00a0or\u00a0prosperity<\/em>. Eudaimonia refers to the highest human good, drives fulfillment and meaning, and involves the pursuit of personal flourishing.<\/p>\n

Its counterpart (not antonym) is a word we’re much more familiar with,\u00a0hedonia<\/em>, which is about pursuing and maximizing pleasure while avoiding and minimizing pain. We use it in the form of\u00a0hedonist<\/em>\u00a0to describe people who pursue pleasure, or\u00a0hedonism<\/em>\u00a0which is the belief of pursuing pleasure.<\/p>\n

The reason I found the word\u00a0eudaimonia<\/em>\u00a0so important, especially in contrast with\u00a0hedonia<\/em>, is because it resonated with me personally and our work at The Junto Institute. It shed light on how I spend my time, which relationships are most important to me, and so much more. It also stimulated a lot of thinking and reflection on how the two concepts relate to the world of startups, entrepreneurship, and leadership.<\/p>\n

As I thought about writing this article, I referred to many notes I have on the concepts and their application to business, and realized there was way too much to cover in one post. Therefore, I’m going to simply start using them as a theme for future posts, much like we’ve done with emotional intelligence, leadership, mentorship, etc.<\/p>\n

In the meantime, if\u00a0eudaimonia<\/em>\u00a0resonates with you, I hope you’ll do some digging to further understand the concept. It’s a cool word. It’s a cool idea.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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